Working long hours in the kitchen on my feet all day without stopping, I always start my morning with an espresso and Brilliant Raccoon® is my go-to whether in the kitchen or training. On weekends it works perfect in an oat latte, of course served with a delicious stack of pancakes. It gives me the energy I need, it tastes fantastic and even over ice, the flavour still comes through beautifully!
Mitch Lee, Plant based Chef

Plant based Chef

Mitch Lee

Specialist field Plant-based Chef
Nationality British
Nicknames Mitch
Special skills Can make any recipe vegan & gluten free
Top wins Features in Vegan Food & Living Magazine and PlantBased Magazine
Proudest moment Launching Mitch’s Kitchen in November 2018
Fave fuels Brilliant Raccoon® beans ground as an espresso and Banana Pancakes
Achilles heel Not stopping to eat when being so busy myself!
Top healthy tip Always prep your meals ahead of time
Wanna have superpower Not needing to sleep

You may not know, but Mitch is our original inspiration for Brilliant Raccoon® - he's dynamic, energetic, and all about living well in our fast paced world.

"I am co-founder and head chef of Mitch’s Kitchen, a 100% vegan, gluten free and nut free range of meals created for the Fast-Paced Plant-Based ® Generation. For every meal sold, we donate a meal to a child in need through Work For Good and Mary’s Meals and we are passionate about helping to end food poverty. All our meals are packaged in fully recyclable materials – just like the new fantastic packs of GITM coffee!" Mitch Lee

News featuring Mitch

We’ve got some pretty cool things to say about this pretty amazing ambassador!

15th July 2020 Meet Mitch Lee, plant-based chef, climber, free runner and all round great guy!