Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
How We Use Your Information:
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information:
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Craft to power our online store. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
To do this, we collect cookies.
Cookies are small file, placed on your computer, mobile phone or other device in order to provide a better service and user experience. Simply put, without cookies, most websites would cease to function in the interactive way you have come to expect. Cookies on our website cannot be used to identify you personally.
Amongst other things, cookies are used for:
- Preventing repetitive requests for the same information during a task, including not repeatedly asking for a user and password for every web page visited.
- Monitoring visitor activity anonymously, in order to better understand numbers using a website.
- Analysing anonymous data to better understand interaction with a website in order to increase usability of a site.
- Storing of data within a browser for use later in the website. For instance, cookies are necessary for most shopping carts to remember the contents of the cart etc.
However, if you feel you want to know more and wish to manage these yourself, you can learn more about them through this useful video.
You can also learn how to remove cookies set on your device here, which contains a comprehensive list of instructions for various browsers. You can choose to turn off cookies on this and other sites but you will almost inevitably dramatically cut down your user experience and may not be able to interact with the site at all.
First-party cookies: If you log into our website, such as with our e-commerce, we may set cookies for account information and cart contents. These are simply used to order products or set up an account online
Third-party cookies: Other companies' tools which we use to enhance your user experience, for instance Craft, Twitter and Facebook have their own cookies, which are controlled by them but are set by their tools while you are on our site. You should check the third-party website for information on their cookie usage.
What it does
Anonymous information, used by us to improve the user experience, which amongst other things says where a visitor came from, pages visited and the number of visitors to the site.
Tracks what is being shared, how and where to
Embeds Facebook content
(Visit Craft for a full list)
Please refer to their websites for further information.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com, by phone or by +44 (0)1304 332096 or by mail using the details provided below:
34-35 Eastcastle Street, London W1W 8DW
We are not required to have a data protection officer, so any enquiries about our use of your personal data should be addressed to the contact details above.